What is Service Guarantee: Guarantee is a very common marketing approach among manufacturing goods. Which has been recently introduced in Service Marketing. A guarantee is also an assurance given by the firm that gives this assurance.
What is Service Guarantee?
That the product or firm will offer a certain level of satisfaction. If the form will not pay for compensation. So it is an expression of responsibility by the firm regarding its product or service.
Trust is provided to create trust among the customers. It tries to minimize the risk. Because the customer has the feeling of buying. The intensely evil nature of the design of the service product company has guaranteed non-payment of compensation. But to show whether it is there or should not be there.
If Apple buys any e chance. So the customer will not show the loss but the company will pay for it. Traditionally it was believed. That service may not be corrected due to its rapid capacity variability nature.
And it’s more complicated because of the client. Service procedures that have been done. It is not possible to return it. But in this modern service guarantee marketing is becoming more and more popular. The service guarantee complements the company’s service recovery strategy.
Benefits of Service Guarantee
Realizing the importance of guarantee, many service companies have implemented this idea amidst unlimited benefits. Some of the major ones are below.
A good guarantee system focus company on quality and customer satisfaction.
The company must do research to find out if a guarantee system is in place. That’s what’s important to the customers. The research will save unnecessary effort and cost for the company and ultimately benefit the customer.
The guarantee sets a clear standard for the employees. It will prompt steps to do it the right way the first time.
Guaranteed guarantee record system which will be helpful for service development recovery and retention of nation and performance appraisal of employees.
Guarantee generates an immediate response from customers. So that the company is able to control the negative words of mouth coming into the market.
Guarantee instills trust and confidence among the customers. Which are the most important in the service industry. Because the more trust their participation will be. More participation will lead to better service satisfaction.
Characteristic of effective guarantee
Below are the points a company should consider while introducing a service guarantee system:
The guarantee must be unconditional Most letters of guarantee are written correctly by lawyers. There are many conditions and limitations asking for proof.
That’s why most of the guarantee letters are difficult to understand for the journal people. Ordinary people do not like to get involved in the legal process to get involved in the immediate legal producer they are involved in negative word of mouth.
Effective guarantees must be meaningful to customers. Do not guarantee the ink in the dotting pen, similarly, the payment suit of compensation for the sale should also be worthwhile. Customers hope that the rainbow was made this way. that their mental, physical and monetary costs are fully offset.
Easy to understand
Guarantees should be easy to understand and well communicated to the customer and employees. That legal words and complex sentences should be dropped.
One of the most important objectives of a guarantee is to create trust among the customers. Considering the terms and conditions mentioned in the guarantee, do we expect that we should expect when accepted by customer’s people.
That the company will fulfill the service failure promises if they do not. Trust the company that they will not be involved in the guarantee process.
The guarantee system should be accepted by the employees. The employees must accept the condition imposed by the management that the goal set by the company is possible for the employees acting as a judge.
That’s whether it’s possible with every customer every time. If not they will not be involved in the process.
Supported by staff motivation and training
Employees must know service treatment Failed employees must be trained to deal with customers. Complaint They should know the procedure and procedure for a refund or compensation.
Easy to Invoke
The recovery process and cost should be easy immediately. And if possible it should be on the spot, it should not tarnish the image of the consumer. There is no physical or mental problem.